To most designers, having a social media presence is “the next big thing”. It’s a brief yet dynamic mania that ought to be taken benefit of while it remains in the publics eye. Regardless of what sort of designer you are; whether you lean towards UI Design, Visual Identities or Editorial Spreads, your potential clients won’t be able to resonate with you if you don’t own an accessible brand or social media identity. Irrespective of what industry your business is in, your potential clients access various social media platforms time and again. It is crucial that one creates an online presence in order to engage with your potential clients and have them linked to your brand so that you’re at all times their first choice.
In one of our previous class lectures, we discussed the strategies for promoting oneself online and how it can be beneficial. Each individual has various strategies of showcasing their work and grabbing the crowd. A few students in class mentioned that they would prefer to have their professional and private profile joint, as it would create more personality to their identity and could attract emotional attention. Whereas, a couple preferred to have them separate, keeping their business profiles professional, formal and not having it interfered. Our previous assignment required us to create a social media presence using various platforms where we are able to advertise our work and prove our experience.
One of the platforms I’ve chosen was Instagram as it has generated a root for one to get in touch with people in an entertaining and creative way.
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Gonzales, P. (Ed.). (2013, October 3). 10 ways to successfully use Instagram for your personal brand and business. Retrieved July 12, 2012, from http://instagramers.com/destacados/10-ways-to-successfully-use-instagram-for-your-personal-brand-and-business/
Social Media & Your Career. (n.d.). Retrieved July 12, 2017, from https://medium.com/self-directed-practitioners/week-6-social-media-and-your-career-21ec52b2b003